Digital Marketing

Learn SEO, Search Engine Marketing, Web Analytics


Created By: Skillsgrow Training Team Last Updated : 11/2018Language: English

6 students enrolled!


About Digital Marketing Program:

The Digital Marketing program by Skillsgrow is a 6-weeks online learning program. In this program, you will learn digital marketing using web analytics, email marketing, SEO, search engine marketing, advertising and social media marketing. For a great hands on learning experience, this course is packed with assignments and exercises. As part of the training, you will create a blog and design a complete online marketing strategy for it. During the project, you will learn digital marketing strategies required for a business. For doubt clearing, you would get 1-hour live chat support and email assistance with our course expert. You can also use the chat forum for online discussion.

What is this online program about?

This is an online training program to learn Digital Marketing. The duration of the program would be 6 weeks. You will be working in the field of web analytics, email marketing, search engine optimization, search engine marketing, advertising and social media marketing.

Who will be my instructor?

The Skillsgrow digital marketing team will assist you with all projects and clear your doubts through live chat forum.

How will the training be imparted?

The Skillsgrow Digital Marketing training will be delivered using online tutorials and interactive exercises .

What are the timings of this online program?

As this is a purely online program, students can choose to learn at any time of the day. We will recommend a pace to be followed throughout the program, but the actual timings and learning hours can be decided by students according to their convenience.

Who can join? I am a beginner/advanced user, is this internship program for me?

Anyone with an interest in Digital Marketing (college students from any stream and year, or working professionals) are eligible to join this program. Please note that this is a beginner level learning program.

Are there any pre-requisites for joining this program?

This program is for beginners. There are no pre-requisites.

What are the benefits of joining Skillsgrow Digital Marketing program?

Digital marketing is a field of marketing which applies different techniques and technologies to engage the brands with various stakeholders. Digital marketing tools are used to promote platforms such as websites, e-mail, apps (classic and mobile) and social networks. Students would be learning these techniques in this internship program and implement them in real time applications.

What hardware/software are required for doing this program?

No hardware is required for doing this training. All the necessary software are uploaded online which can be downloaded during training.

Will there be a certificate provided at the end of the internship?

Yes, a certificate will be provided by Skillsgrow upon completion of the program. Skillsgrow Certification can be included with your CV/Resume to share with potential employers, or just to share your achievement with the world!

Will I be able to download the training content?

Yes, you will be able to download the training content as you proceed in the internship.

Can the material be used by a group of students?

No. These training programs are meant for individual users. Multiple users will not be allowed to access the portal using the same account.


Certificate, Letter of recommendation and excellent career opportunities in the field of digital marketing.

Course Contents:

1.Blogging & Web Analytics: Create your own blog. Learn to create a Google Analytics account and analyze the metrics of your blog using Google Analytics.

• Introduction

• Creating a blog

• Creating a Google Analytics account and linking to blog account

• Implementing Google Analytics

• GA Account Structure

• Understanding Metrics

• Standard Reports

• Assignment

2.Search Engine Optimization: Learn how SEO works and how you can improve the page rank

of your blog by using different SEO tools.

• Importance of a Search Engine

• What is SEO?

• How does a Search Engine Work?

• Page Rank / Authority of a Website

• On Page SEO

• Off Page SEO

• SEO Tools

• Assignment

3. Email Marketing: Learn how to create an effective email campaign and ways to reach out

to more users.

• Benefits of Email Marketing

• Creating an email campaign with Mail Chimp

• Best practices to collect email ids

• A/B Testing of mailers

• How to avoid spamming

• Assignment

4. Inbound and Content Marketing: Learn inbound marketing for B2B business, build a

buyer persona and know more about how to create the best content for marketing.

• Inbound Marketing for B2B Businesses

• Buyer Persona

• Assignment

5. Online Advertising: Search, Display and Video: Learn how to use different advertising

mediums like Google Ads, YouTube. Also learn to implement A/B testing for these ads.

• Advertising Fundamentals

• Google AdWords Overview

• Search Advertising

• AdWords Auction

• Display Advertising

• YouTube Advertising

• A/B Testing

• Assignments

6. Mobile Marketing: Learn to create advertising campaign for mobile users and how to

advertise your app for maximum installs.

• Mobile Marketing - Overview

• Targeting Mobile Users

• Universal App Campaign for Installs

• Assignments

7. Social Media Marketing: Platform, ORM & Automation: Learn how to use different

social media platforms and tools to advertise your product effectively.

• Social Media Marketing - Overview

• Facebook Organic

• Facebook Paid

• Twitter Marketing

• LinkedIN Marketing

• Quora, Pinterest and Google Plus

• Social Listening

• Online Reputation Management (ORM)

• Marketing Automation

If you have any queries or any doubts regarding the training, please write to us at or call us on +91 98844 04748 .




Digital Marketing